I created a design system to establish versatility in future iterations of persona design. Features like the nose and hair are detached, allowing unique faces to be easily adjusted and interchangeable.
Below show 10 hair styles, 10 noses, 10 face shapes all interchangeable allowing for 1000 unique characters to be created. A clear design system with room for variability depending on target market. The ease of variability shown above allows future designers within the company to maintain brand identity, while still having room to adjust according to their design targets and goals.
Compositions varied by product, segment, and vertical.
